As a freelance corporate trainer, I am always looking for help marketing my company, myself, my brand. This great article in the TD magazine boils it down to 4 “simple” steps: *understand your brand, *position your brand, *think about your clients and *execute your brand strategy. It evens includes a quick exercise for you to practice Positioning Your Brand. Take a moment to do the exercise and share it in the comments section.
https://www.td.org/magazines/td-magazine/how-to-market-yourself-as-a-freelancer
My Positioning exercise answer:
For consulting and training companies who have more work than their training staff can manage, Training de Jour is a company comprised of experienced, certified trainers that help close the gap between what needs to be done and what can be done. Training de Jour is different from other training companies because we move across the training topic spectrum; providing training for business and management skills, team building and interpersonal topics as well as computer applications.
